Our Story

DragAuto Accessories started with a simple idea car care in India shouldn’t be complicated, overpriced, or disappointing.

Like many of you, we were tired of buying accessories that looked great online but didn’t last more than a few weeks. Towels that scratched more than they cleaned. Organizers that didn’t fit. Products that promised a lot but delivered very little.

We didn’t come from big corporations or global agencies. We came from real streets, dusty garages, and weekend car washes. We were the ones cleaning our cars on Sunday mornings, searching endlessly for the right products and never quite finding them.

So, we decided to make our own.

DragAuto Accessories was built for real Indian car owners for those who value both function and form. Every product we offer is something we personally use, test, and believe in. From high-performance microfiber towels to simple, smart car accessories, our goal is to offer quality that works in Indian conditions and at prices that make sense.

We are proud to be a Made in India brand. Not just because it's local, but because it lets us understand the unique needs of Indian drivers the dust, the heat, the traffic, the variety of cars and conditions.

Over time, what started as a small idea turned into a growing community. People began trusting our products. They started sharing their experiences. And we kept listening, improving, and expanding.

Today, DragAuto Accessories is more than a brand. It’s a conversation between people who genuinely care about their cars. We are present in more than 50 cities and  more than 500 stores across India. We keep learning learning, testing, and building. But our promise remains the same no gimmicks, no shortcuts, just car accessories that actually work.

Thank you for being part of our journey.

This is just the beginning.

Drag-Auto Accessories is a part of ACCTOQ VENTURES PRIVATE LIMITED